Pokrewne
- Strona Główna
- Anthony Piers Przesmyk Centaura (SCAN dal 931
- Anthony Piers Zamek Roogna (SCAN dal 862)
- Quinn Anthony Grzech Pierworodny Autobiografi (2)
- Anthony Piers zamek roogana
- Piers Anthony Sfery
- Pattison Eliot Inspektor Shan 05 Modlitwa smoka
- Herbert Frank Heretycy Diuny
- Christie Agatha Morderstwo w Boze Narodzenie
- Wieliński Bartosz T. ÂŹli Niemcy
- Alice Clayton Nie dajesz mi spać. Tom 1
- zanotowane.pl
- doc.pisz.pl
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- metta16.htw.pl
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.The same dis-tinction applies here that related to our consideration of linear media when we found it useful toseparate the writing in Part 2: Solving Communications Problems with Visual Media from the writingconsidered in Part 3: Entertaining with Visual Media.It is more helpful to group the types of interac-tive media according to their broad objectives.Some websites are predominantly informational andcommercial, but others are dedicated to entertainment, whether it be zines, blogs, e-books, or onlinevideo games.Put another way, it is useful to separate, once more, writing that solves communica-tion problems from writing that trawls the imagination to amuse, divert, and tell stories.Some webportals certainly combine both functions.A third category would be online journalism.Not only aremost daily newspapers in America also published online, but television news organizations also editthe same stories for their websites and web portals linked to the journalistic side of their empires.© 2010, Elsevier Inc.All rights reserved2010Doi: 10.1016/B978-0-240-81235-9.00012-2 267 268 CHAPTER 12: Writing for Interactive CommunicationsNewspapers are in crisis because so many readers, including the author, read newspapers online.Itis not just that most of them are free and paperless, which allows readers to avoid the smell of news-print and the problem of recycling; they are metamorphosing into something different than the printversion.New dimensions are added so that we interact with them in a different way.The Boston Globeis one of the best online newspapers.Some features that illustrate what makes an online interactivenewspaper different are unique to the web edition:1.Articles and reports have hyperlinks to related articles and to sources so that a reader can drilldown into the background if need be.2.Articles can be accompanied with a gallery of pictures, not just one picture that is chosen forthe print edition.Slide shows can be attached.3.Articles are often multimedia; they incorporate not only stills but video clips and graphics.4.Graphics can be interactive so that they present complex information easily whether it is thelocation of crime across the city in different categories or economic data evolving over time.A mouse-over or click can bring up ancillary data or trigger animation.5.No print edition runs the same article or feature in multiple editions.In online editions,important articles can stay on the website for extended periods.There isn t a problem of spaceand cost.Major stories that might run over weeks can be assimilated and reread in one placeand be available to a wider readership.6.Readers can email journalists and contributors and can post reader comments to the story.Although many comments are banal, even ignorant, it democratizes the letter to the editor thatis so restrictive in print editions.7.Articles and images can be saved and downloaded and forwarded to friends and acquaintances.8.Readership of most newspapers, even a so-called national newspaper like the New York Times,is local, whereas access to the online edition is not limited by geography.All this means online writing has to change.Although we cannot deal extensively with journalismin this book, it is easy to see how convergence of media imposes visual thinking on print journalistswhose future now seems intimately involved with interactive media.The Internet is really a huge network of connected computers.It has a parallel in the voice network ofthe telephone linked through exchanges.In fact, the Internet began by the invention of modems thatenabled computers to connect to one another using the telephone voice network.Then dedicatedinfrastructure grew to meet the needs of this new network of servers.Now email and other data com-munications can be established between computers via various Internet service providers utilizingcable, twisted copper wires, or wireless links between the computer and that worldwide network.The World Wide Web, however, adds another dimension to that Internet by virtue of a connectivity1built out of a new computer language, hyper text markup language, known as HTML.It is a universal1This breakthrough idea came from Tim Berners-Lee, who is still involved in the transnational committees that establish protocol for the continued func-tioning of the web. Different Writing for Websites 269computer language with open-source code.That means it doesn t belong to its developer like operat-ing systems (excluding Linux) and other proprietary software programs do.Anyone can use it free ofcharge and also modify it.This language describes what a web page looks like as to colors, fonts, type,and layout.In order to find web pages, you not only need a connection to a server that is the portal tothe Internet, you need a browser, a piece of software that will display the HTML code as a page on yourdesktop, and the universal resource locator (URL) the web address of the location of any page.Becausethousands of web pages are added to the web every day to the millions that already exist, the WorldWide Web is pretty much inaccessible without a search engine.This software will scan all web pagesthat fit limiting descriptions you provide.You can enter a word.Or you can enter phrases in quotationmarks, or use Boolean statements that limit the list to Presidents NOT Republican or Presidents AND Vice Presidents. Websites are tagged by key words, which the creator puts in a header (called ameta-tag) and are also indexed for content by the search engines.Different search engines use differentcriteria and search differently to bring up a list of sites that potentially relate to your search.The World Wide Web now looms over our world and is the transforming phenomenon of the age.Itchanges business, lifestyles, leisure, commerce, journalism, education, research, and information sothat there is almost universal connectivity.Interactivity links web pages through hyperlinks, embeddedin pictures, graphics, or animation.The link can be to a page on the same website or anywhere on theWorld Wide Web.DIFFERENT WRITING FOR WEBSITESWebsites are now well established as a fundamental form of communication that can solve a numberof communication problems.We should go back to basics.We can get further value from the seven-step method set out in Chapter 2.The potential answers to the six analytic questions will lead tosolutions that include websites, which then require a certain kind of writing.The sixth step, whichasks what media can deliver the solution, becomes the key to this present chapter.Understandingwhy we should choose an interactive solution is critical before selecting that option.Then choosingwhich interactive solution, fixed or web-based, becomes a further refinement of that selection [ Pobierz caÅ‚ość w formacie PDF ]
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.The same dis-tinction applies here that related to our consideration of linear media when we found it useful toseparate the writing in Part 2: Solving Communications Problems with Visual Media from the writingconsidered in Part 3: Entertaining with Visual Media.It is more helpful to group the types of interac-tive media according to their broad objectives.Some websites are predominantly informational andcommercial, but others are dedicated to entertainment, whether it be zines, blogs, e-books, or onlinevideo games.Put another way, it is useful to separate, once more, writing that solves communica-tion problems from writing that trawls the imagination to amuse, divert, and tell stories.Some webportals certainly combine both functions.A third category would be online journalism.Not only aremost daily newspapers in America also published online, but television news organizations also editthe same stories for their websites and web portals linked to the journalistic side of their empires.© 2010, Elsevier Inc.All rights reserved2010Doi: 10.1016/B978-0-240-81235-9.00012-2 267 268 CHAPTER 12: Writing for Interactive CommunicationsNewspapers are in crisis because so many readers, including the author, read newspapers online.Itis not just that most of them are free and paperless, which allows readers to avoid the smell of news-print and the problem of recycling; they are metamorphosing into something different than the printversion.New dimensions are added so that we interact with them in a different way.The Boston Globeis one of the best online newspapers.Some features that illustrate what makes an online interactivenewspaper different are unique to the web edition:1.Articles and reports have hyperlinks to related articles and to sources so that a reader can drilldown into the background if need be.2.Articles can be accompanied with a gallery of pictures, not just one picture that is chosen forthe print edition.Slide shows can be attached.3.Articles are often multimedia; they incorporate not only stills but video clips and graphics.4.Graphics can be interactive so that they present complex information easily whether it is thelocation of crime across the city in different categories or economic data evolving over time.A mouse-over or click can bring up ancillary data or trigger animation.5.No print edition runs the same article or feature in multiple editions.In online editions,important articles can stay on the website for extended periods.There isn t a problem of spaceand cost.Major stories that might run over weeks can be assimilated and reread in one placeand be available to a wider readership.6.Readers can email journalists and contributors and can post reader comments to the story.Although many comments are banal, even ignorant, it democratizes the letter to the editor thatis so restrictive in print editions.7.Articles and images can be saved and downloaded and forwarded to friends and acquaintances.8.Readership of most newspapers, even a so-called national newspaper like the New York Times,is local, whereas access to the online edition is not limited by geography.All this means online writing has to change.Although we cannot deal extensively with journalismin this book, it is easy to see how convergence of media imposes visual thinking on print journalistswhose future now seems intimately involved with interactive media.The Internet is really a huge network of connected computers.It has a parallel in the voice network ofthe telephone linked through exchanges.In fact, the Internet began by the invention of modems thatenabled computers to connect to one another using the telephone voice network.Then dedicatedinfrastructure grew to meet the needs of this new network of servers.Now email and other data com-munications can be established between computers via various Internet service providers utilizingcable, twisted copper wires, or wireless links between the computer and that worldwide network.The World Wide Web, however, adds another dimension to that Internet by virtue of a connectivity1built out of a new computer language, hyper text markup language, known as HTML.It is a universal1This breakthrough idea came from Tim Berners-Lee, who is still involved in the transnational committees that establish protocol for the continued func-tioning of the web. Different Writing for Websites 269computer language with open-source code.That means it doesn t belong to its developer like operat-ing systems (excluding Linux) and other proprietary software programs do.Anyone can use it free ofcharge and also modify it.This language describes what a web page looks like as to colors, fonts, type,and layout.In order to find web pages, you not only need a connection to a server that is the portal tothe Internet, you need a browser, a piece of software that will display the HTML code as a page on yourdesktop, and the universal resource locator (URL) the web address of the location of any page.Becausethousands of web pages are added to the web every day to the millions that already exist, the WorldWide Web is pretty much inaccessible without a search engine.This software will scan all web pagesthat fit limiting descriptions you provide.You can enter a word.Or you can enter phrases in quotationmarks, or use Boolean statements that limit the list to Presidents NOT Republican or Presidents AND Vice Presidents. Websites are tagged by key words, which the creator puts in a header (called ameta-tag) and are also indexed for content by the search engines.Different search engines use differentcriteria and search differently to bring up a list of sites that potentially relate to your search.The World Wide Web now looms over our world and is the transforming phenomenon of the age.Itchanges business, lifestyles, leisure, commerce, journalism, education, research, and information sothat there is almost universal connectivity.Interactivity links web pages through hyperlinks, embeddedin pictures, graphics, or animation.The link can be to a page on the same website or anywhere on theWorld Wide Web.DIFFERENT WRITING FOR WEBSITESWebsites are now well established as a fundamental form of communication that can solve a numberof communication problems.We should go back to basics.We can get further value from the seven-step method set out in Chapter 2.The potential answers to the six analytic questions will lead tosolutions that include websites, which then require a certain kind of writing.The sixth step, whichasks what media can deliver the solution, becomes the key to this present chapter.Understandingwhy we should choose an interactive solution is critical before selecting that option.Then choosingwhich interactive solution, fixed or web-based, becomes a further refinement of that selection [ Pobierz caÅ‚ość w formacie PDF ]